SEO 101 - Part 1
Tutorial - A beginners Guide to SEO
In this series of articles I am going to explain some SEO basics.
Soon I will tell you the number one SEO tip, but first I'll explain
what SEO is. SEO stands for Search Engine Optimization - optimizing
your website and webpages to rank as high as they can in the search
engine results pages when people do a search related to your site.
I have several sites which have top ranking keywords but this has
been achieved through a lot of trial and error over a period of
6 years as a webmaster. I have made sites that never got anywhere
in the search engine indexes, but my best performing sites today
are the ones which follow the rules set out in this tutorial. Read
on and find out how to do it right.
To get a top ten ranking in a short period of time for any popular
search phrase or search keyword requires commitment and many grinding
boring hours of work... and possibly a lot of money. Are you ready
for that? If not, stop now and be satisfied with the mild boost
in rankings you will get with some basic SEO. The good news is that
if you have a great site in a niche it is possible to rank high
for not so popular kewords and keyphrases which provide a steady
stream of visitors.
Note that earlier I said as high as they can - I didn't say rank
number one, or rank top ten or anything like that. If your site
is the 38th best site about growing cactus, don't expect to rank
number one for growing cactus. Your average ranking will always
be number 38. And be brutally honest with yourself, don't fall into
the trap of believing your site is the best, based on your own opinion.
Ask impartial people to evaluate your site and give their opinion.
You could start by requesting
a site review here. They best way to into the top 10 sites for
your niche is to ensure your site deserves to be there.
What SEO is NOT about...
SEO is not hidden text, repeated words, or deceptive page layouts.
SEO is not spamming blogs or other people's guestbook with links
to your website. SEO is not including links to your site in forum
signatures. In fact, using these tactics may well get you banned
or penalized by search engines, which is just the opposite effect
of what you are trying to achieve!
The Number One SEO tip...
I promised I would tell you what it is, and this is it - patience.
That's right. You can't rush good SEO. There are ways
to get high rankings quickly, but that just means your rankings
are likely to drop just as quickly. Build your rankings slowly but
surely - if you work hard, you should allow at least one or two
years to start ranking well for several good keywords and phrases.
The more you try and rush things, the more likely you will fail
Rankings that are built over time are more resilient to changes
in search engines' algorithms and are much less volatile. Make your
changes slowly and don't expect quick results.
Next: Part 2 Basic
SEO for your web pages - make search engines love you!
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